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Stanley Black & Decker, Bees Announce Presenting Partnership

Inaugural season starts April 21st vs. York

(New Britain, Conn., March 21, 2016) – The New Britain Bees and Stanley Black & Decker today announced a partnership making the Fortune 500 company, the world’s biggest tools and storage provider, second largest commercial electronic security company and a leading provider of engineered fastening solutions headquartered in New Britain, the presenting sponsor of New Britain Bees baseball.

"We're excited to partner with a world renowned brand that is headquartered right here in our hometown," said Bees partner Michael Pfaff. "As we start a new tradition of affordable family entertainment at New Britain Stadium, it is crucial to have the support of the corporate community. We're thrilled Stanley stepped up to the plate."

Founded in New Britain in 1843, Stanley Black & Decker has been a mainstay in the Central Connecticut community for over 170 years. The partnership includes premium signage and hospitality at the ballpark, promotional nights, on field promotions, print advertisements, social media and presenting sponsor logo inclusion on all Bees marketing and promotional material.

“What better way to support our Made In the USA manufacturing here in Central Connecticut than with a sponsorship of America’s pastime?” said Scott Bannell, Vice President of Corporate Brand Programs. “We are excited that world-class baseball will continue to be played here in New Britain in the heart of the state at the beloved New Britain Stadium, and we are proud to continue our sponsorship of this great family outing.”

About the New Britain Bees

The New Britain Bees are a member of the Atlantic League of Professional Baseball and will begin their inaugural season of play at New Britain Stadium on April 21 against the York Revolution. For further information or to become a season ticket holder, email [email protected] or call 860-826-BEES (2337).

About the Atlantic League of Professional Baseball (ALPB)

The Atlantic League is the most innovative league in professional baseball and a gateway to Major League Baseball. In the league’s 18-year history, over 34 million fans have attended ALPB games and more than 800 players have joined MLB organizations. The Atlantic League emphasizes winning baseball games, showcases the talent of top-caliber players and offers affordable family entertainment to metropolitan markets serving nearly 15% of the US population. ALPB clubs serve the communities of Bridgeport and New Britain, Conn., Lancaster and York, Pa., Central Islip, N.Y., Bridgewater, N.J., Waldorf, Md., and Sugar Land, Texas.

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